KrisAbella

hamidspov:

This is the most amazing video that shows the power of branding and a good logo design. A five year old goes through some images of different brands, and describes each of them. It is fairly obvious to see what brands he connects with, (Apple, Starbucks, etc.) and which he does not (Motorola, Jaguar, etc.). 

From the brands he didn’t recognize, like jaguar, that is okay. Why would a high end luxury car brand want a child knowing them? That might be the case, but that same child knew the mercedes logo. Which luxury brand will this child grow up dreaming of owning? 

This is the kind of raw data that all companies covet. (If only the advertising industry could get such raw and unfiltered data out of all demographic groups.) 

Until next time marketers!